The name Malóro harks back to the origins of Pietro Rossi, who lived between the late nineteenth and early twentieth centuries. Born in Castagnetola, in the municipality of Massa, Pietro cultivated his own land and worked as a sharecropper, whilst also selling wine produced from the Candia vineyards. His son Cristoforo, after leaving the Carabinieri corps of King Victor Emmanuel II, continued the tradition by opening a wine cellar in the centre of Massa, together with his wife Matilde Antonia, known as Tonina. Over time, the family acquired new vineyards and one of the Pellerano villas, where Cristoforo and Tonina continued to sell wine after the town’s wine cellar closed. The family’s passion seemed destined to fade with grandfather Arnaldo, who embarked on a completely different path in the construction industry.